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Containers are multifaceted; a strong symbol of a logistics company and a celebrator of sustainable architecture.
the year of the pig carries a symbol of “abundance". This porky zodiac brings you prosperity, fertility and plenty of luck.
a station is the crossroads of millions of lives that intersect and pass within seconds, a point of convergence harbouring exchanges and ruminations; beginnings and endings.
ebisoba ichigen has achieved cult status amongst japan’s most discerning ramen aficionados.
a work of substance was tasked to redesign and rebrand the fleming hotel, originally opened in 2006.
a place where the sun meets the sea, osteria marzia brings the cuisine and romance of the southern italian coast to the heart of wan chai.
inspired by haitian vodou, paradis takes its cues from the haitian goddess of the moon: mawu.
the scene is set: circa 1940, somewhere along the mid-west, a group of circus performers are on their way to the next gig on their national grand tour and boy, do they have an appetite.
when nan fung textile company first started weaving in the 1950s, cloth was the most important raw material.
the redesign of timothy oulton’s website captures the british brand furniture aesthetic and meticulous attention to detail.
"shape your knowledge" was a yearlong integrated campaign directed at educating key media buyers and media planners throughout asia pacific.
the krug room is one of the world's finest culinary experiences but also one of the hardest place to find…
a boy named sue - a multi-brand ecommerce store, offering a collection of socially and eco conscious for one’s sartorial desires.
after the success of madam sixty ate, a european restaurant founded by a whimsical chef of great imagination
paying homage to the classic parisian steak & frites la vache! brings forth the parisian bistro culinary staple to hong kong's restaurant scene.
we created the exploits of a mythical person that reflected the chef's vision and the surprise pairing of ingredients.
black sheep restaurants is a hong kong-based hospitality group committed to offering a smattering of dining gems in a neighborhood clutter of restaurants.
for their 2012 winter jewelry collection cartier came with the challenge to write and create a "catalogue film" based on already existing footage of a baby panther. the film/campaign also had to be activated in social media.
since the production of old school incandescent light bulbs have been banned and substituted by longer lasting light, such as led light, philips has been forced to reposition its business and brand to focus on interior and light design.
a rich series of french confectionary imported from france, la madeleine de proust's identity is inspired by the unexpected cues encountered throughout everyday live, reigniting forgotten recollections of the past.
yoga is about awareness and the journey to the final pose, rather than the pose itself. we had to make this tangible and to reflect that each piece was tailored for a specific journey. we arrived at fé: the mindful journey.
within the notoriously competitive marketplace of e-commerce, substance created twangoo's wildly successful identity from the birth of the brand.
glidemeister's product line was designed to shift the paradigms of an industrial machine to a commercial market.
branding and brand strategy for the british deli store and sausage maker taylors & jones, located in stockholm, sweden.
building on the heritage absolut vodka has within art, absolut machines explored what it would be like if machines were creative just like us.
former creative director of le cirque du soleil, franco dragone brings to asia the world’s grandest aqua-acrobatic stage show,
an ad campaign and catalogue for shanghai tang 2010/2011 collection, the fauna and flora of gift showcases the power and impact of rich imagery at its best.
investigating and analysing
markets to position
your brand.
innovating and crafting
your brand’s core
ethos.
measured exact,
handled with care,
packaged just right.
interactive experiences,
as eloquent as
the eiffel tower.
creating an ambience
ensuring you are the
last guest to leave.
exuding style
and panache with
more efficiency.
a modern day speakeasy,
facilitating buzz
around your brand.
turn the key and
watch your audience
interact & refine.
substance is a collective of people with imaginations so far reaching, that if we were a single hybrid person you would probably be afraid to be our friend. our productivity is not purely achieved by sitting at the desk; napping for the explicit reason of conjuring surreal ideas is completely justifiable.
contrary to most, our resume is filled with work we love to do, and it shows. briefs, (not the kind of underwear), but the kind that stipulate deliverables make us giddy. in light of everything, our positive madness and overwhelming passion produces not just empty pretty things, but wickedly beautiful executions with substance.
founding partner
hong kong
Founding partner
Paris
creative director
stockholm
Partner
& Strategy
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